Research Article
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Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives

Year 2023, Volume: 6 Issue: 1, 11 - 19, 01.01.2023

Tuğba Güngör Ayşegül Oksay Şahin

https://doi.org/10.19127/bshealthscience.1108779

Abstract

This study aimed to examine the relationship between the perceived corporate image and organizational commitment levels of nurses and midwives working in a public hospital. A descriptive information form, the Perceived Corporate Image Scale (based on the Model of Organizational Identification), and the Organizational Commitment Questionnaire were used to collect data from a sample of 225 nurses and midwives. Data were analyzed using numbers, percentages, means, internal consistency coefficients of scales, t-test, analysis of variance, Kruskal Wallis-H test, Mann-Whitney U test, and Spearman’s correlation test. The results were evaluated at the 0.05 significance level. The study group had a high mean score in perceived corporate image (3.32 ± 0.78), moderate mean scores in organization commitment (3.77 ± 0.97), affective commitment (3.97 ± 1.34), and continuance commitment (3.86 ± 1.13), and a low mean score in normative commitment (3.49 ± 1.34). There was a moderately significant positive correlation between perceived corporate image and organizational commitment (r = 0.435), affective commitment (r = 0.423), and normative commitment (r = 0.418). In today’s competitive environment, it is recommended to focus on studies aimed at increasing the organizational commitment of employees and improving their perceived corporate image to maintain the continuity of healthcare services and gain organizational benefits

Keywords

Nurses Midwives Nursing management Organizational commitment Public hospitals

Supporting Institution

Karabük Üniversitesi Bilimsel Araştırma ve Proje Destek Ofisi

Project Number

KBU-BAP) / 2015-YL-052

References

  • Alkibay S, Ayar CÖ. 2013. Corporate image management: the case of Turkey business association. Amme İdaresi Derg, 46(1): 29-55.
  • Altıntaş N. 2011. The relationship between job satisfaction and organizational commitment in nurses: an application in GATA hospital. MSc thesis, Atılım University, Institute of Social Science, Ankara, pp. 145.
  • Alwi SFS, Kitchen PJ. 2014. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? J Business Res, 67:2324-2336.
  • Ayden C, Özkan Ö. 2014. Examination of healthcare professionals in terms of institutional trust and organizational commitment; a study on Malatya state hospital health staff. Fırat Üniv Sosyal Bilim Derg, 24(2): 151-167.
  • Babataşı N. 2015. Evaluation of organizational commitment levels of nurses working in a private hospital. MSc thesis, Istanbul Bilim University, Institute of Health Science, Istanbul, pp. 96.
  • Balay R. 2012. The effect of learning organization perception on organizational commitment: a comparison between private and state university. Kuram ve Uygulamada Eğitim Bilim Derg, 12(4): 2461-2486.
  • Bayın G, Önder ÖR. 2014. A research on image in health institutions. Mustafa Kemal Üniv Sosyal Bilim Enstit Derg, 11(27): 141-158.
  • Bozkurt Ö, Yurt İ. 2013. A research on determining the organizational commitment levels of academicians. Yönetim Bilim Derg, 11(22): 121-139.
  • Çetin S, Tekiner MA. 2015. Key determinants of the corporate image: law enforcement agency internal stakeholder questionnaire. Yönetim Ekon Araşt Derg, 13(1): 418-440.
  • Çınar Ö, Yeşil S. 2016. Organizational commitment and a structural equation model proposal examining the effect of organizational support on employee performance. Inter J Soc Sci Educ Res, 2(1): 349-369.
  • Çınaroğlu S. 2015. Cluster of hospitals in Ankara metropolitan area in terms of reputation and image perception. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 20(1): 277-290.
  • Çınaroğlu S, Şahin B. 2012. Relationship between institutional reputation and image and hospital performance. H.Ü. İktisadi İdari Bilim Fak Derg, 30(2): 27-56.
  • Demir R, Türkmen E. 2014. A research on the effect of employee corporate social responsibility perceptions on organizational commitment. Aksaray Üniv İktisadi İdari Bilim Fak Derg, 6(2): 47-59.
  • Demirel Y, Öz BF, Yıldırım G. 2014. Evaluation of the commitment of nurses working in a university hospital to their institutions. Van Tıp Derg, 21(2): 92-100.
  • Dorgham SR. 2012. Relationship between organization work climate &staff nurses organizational commitment. J Nature Sci, 10(5): 80-91.
  • Eren H, Demirgöz Bal M. 2015. Organizational commitment in nursing. Sağlık Hemşirelik Yönet Derg, 2(1): 44-50.
  • Gürbüz S. 2010. The effect of perceived corporate image on some attitudes and behaviors of managers. Selçuk Üniv Sosyal Bilim Enstit Derg, 24:229-240.
  • Hoş C, Oksay A. 2015. The relationship between organizational commitment and job satisfaction in nurses. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 20(4): 1-24.
  • İspirli A. 2016. Investigation of the relationship between hospital workers' perverted behavior perceptions and organizational commitment. MSc thesis, Süleyman Demirel University, Institute of Social Science, Isparta, pp. 96.
  • Kim HK, Jeon BJ, Jung HS, Lu W, Jones J. 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy and corporate image. J Business Res, 65:1612-1617.
  • Kolade OJ, Oluseye OO, Omotayo OA. 2014. Organizational citizenship behaviour, hospital corporate image and performance. J Competitiveness, 1(6): 36-49.
  • Mael FA, Ashforth, BE. (1992). Alumni and their alma mater: a partial test of the reformulated model of organizational identification. J Organizat Behav, 13(2): 103-123.
  • Nabizadeh Gharghozar Z, Atashzadeh Shoorideh F, Khazaei N, Alavi-Majd H. 2013. Assessing organizational commitment in clinical nurses. Q J Nurs Manage, 2(2): 41–48.
  • Özcan S, Akdoğan H. 2015. Institutional commitment: a research on the level of ınstitutional commitment in a newly established university. C.Ü. İktisadi İdari Bilim Derg, 16(1): 25-44.
  • Öztop S. 2014. The effect of corporate belonging awareness on employees' perception of organizational change. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 19(1): 299-316.
  • Rahati A, Sotudeh-Arani H, Adib-Hajbaghery M, Rostami M. 2015. Job involvement and organizational commitment of employees of prehospital emergency medical system. Nursing Midwifery Stud, 4(4): 1-6.
  • Seren İntepeler Ş, Güneş N, Bengü N, Yılmazmış F. 2014. Change in job satisfaction and institutional commitment of nurses working in a university hospital. Dokuz Eylül Üniv Hemşirelik Yüksekokulu Elektronik Derg, 7(1): 2-6.
  • Taşcı Y. 2014. The effect of corporate image on nurses' organizational commitment. MSc thesis, Haliç University, Institute of Health Science, Istanbul, pp. 133.
  • Tatar Baykal Ü, Ercan Türkmen E. 2014. Organizational trust, organizational commitment and organizational citizenship behavior. Nursing services management. Akademi Basın ve Yayıncılık, İstanbul, Türkiye, ISBN: 978-605-64411-2-7, pp. 697-715.
  • Top M. 2012. Organizational commitment, organizational trust and job satisfaction profile in physicians and nurses. İstanbul Üniv İşletme Fak Derg, 41(2): 258-277.
  • Tran AM, Nguyen B, Melewar TC, Bodoh J. 2015. Exploring the corporate image formation process. Qualitat Market Res Inter J, 1(18): 86-114. https://doi.org/10.1108/QMR-05-2014-0046.
  • Uzun Pekmezci G. 2010. The relationship between organizational commitment and self-efficacy beliefs of the nurses. MSc thesis, Istanbul University, Institute of Social Science, Istanbul, pp. 88.
  • Varlı H. 2014. Relationships between organizational commitment and organizational citizenship behavior. MSc thesis, Aksaray University, Institute of Social Science, Aksaray, pp. 121.
  • Wasti SA. 2000. Validity and reliability analysis of the three dimensional organizational commitment scale of Meyer and Allen. In: 8. Ulusal Yönetim ve Organizasyon Kongresi, 25-27 Mayıs, Kayseri, Türkiye, pp. 401-410.
  • Yang J, Liu Y, Chen Y, Pan X. 2014. The effect of structural empowerment and organizational commitment on Chinese nurses' job satisfaction. Applied Nursing Res, 186-191.

Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives

Year 2023, Volume: 6 Issue: 1, 11 - 19, 01.01.2023

Tuğba Güngör Ayşegül Oksay Şahin

https://doi.org/10.19127/bshealthscience.1108779

Abstract

This study aimed to examine the relationship between the perceived corporate image and organizational commitment levels of nurses and midwives working in a public hospital. A descriptive information form, the Perceived Corporate Image Scale (based on the Model of Organizational Identification), and the Organizational Commitment Questionnaire were used to collect data from a sample of 225 nurses and midwives. Data were analyzed using numbers, percentages, means, internal consistency coefficients of scales, t-test, analysis of variance, Kruskal Wallis-H test, Mann-Whitney U test, and Spearman’s correlation test. The results were evaluated at the 0.05 significance level. The study group had a high mean score in perceived corporate image (3.32 ± 0.78), moderate mean scores in organization commitment (3.77 ± 0.97), affective commitment (3.97 ± 1.34), and continuance commitment (3.86 ± 1.13), and a low mean score in normative commitment (3.49 ± 1.34). There was a moderately significant positive correlation between perceived corporate image and organizational commitment (r = 0.435), affective commitment (r = 0.423), and normative commitment (r = 0.418). In today’s competitive environment, it is recommended to focus on studies aimed at increasing the organizational commitment of employees and improving their perceived corporate image to maintain the continuity of healthcare services and gain organizational benefits.

Keywords

Nurses Midwives Nursing management Organizational commitment Public hospitals

Project Number

KBU-BAP) / 2015-YL-052

References

  • Alkibay S, Ayar CÖ. 2013. Corporate image management: the case of Turkey business association. Amme İdaresi Derg, 46(1): 29-55.
  • Altıntaş N. 2011. The relationship between job satisfaction and organizational commitment in nurses: an application in GATA hospital. MSc thesis, Atılım University, Institute of Social Science, Ankara, pp. 145.
  • Alwi SFS, Kitchen PJ. 2014. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? J Business Res, 67:2324-2336.
  • Ayden C, Özkan Ö. 2014. Examination of healthcare professionals in terms of institutional trust and organizational commitment; a study on Malatya state hospital health staff. Fırat Üniv Sosyal Bilim Derg, 24(2): 151-167.
  • Babataşı N. 2015. Evaluation of organizational commitment levels of nurses working in a private hospital. MSc thesis, Istanbul Bilim University, Institute of Health Science, Istanbul, pp. 96.
  • Balay R. 2012. The effect of learning organization perception on organizational commitment: a comparison between private and state university. Kuram ve Uygulamada Eğitim Bilim Derg, 12(4): 2461-2486.
  • Bayın G, Önder ÖR. 2014. A research on image in health institutions. Mustafa Kemal Üniv Sosyal Bilim Enstit Derg, 11(27): 141-158.
  • Bozkurt Ö, Yurt İ. 2013. A research on determining the organizational commitment levels of academicians. Yönetim Bilim Derg, 11(22): 121-139.
  • Çetin S, Tekiner MA. 2015. Key determinants of the corporate image: law enforcement agency internal stakeholder questionnaire. Yönetim Ekon Araşt Derg, 13(1): 418-440.
  • Çınar Ö, Yeşil S. 2016. Organizational commitment and a structural equation model proposal examining the effect of organizational support on employee performance. Inter J Soc Sci Educ Res, 2(1): 349-369.
  • Çınaroğlu S. 2015. Cluster of hospitals in Ankara metropolitan area in terms of reputation and image perception. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 20(1): 277-290.
  • Çınaroğlu S, Şahin B. 2012. Relationship between institutional reputation and image and hospital performance. H.Ü. İktisadi İdari Bilim Fak Derg, 30(2): 27-56.
  • Demir R, Türkmen E. 2014. A research on the effect of employee corporate social responsibility perceptions on organizational commitment. Aksaray Üniv İktisadi İdari Bilim Fak Derg, 6(2): 47-59.
  • Demirel Y, Öz BF, Yıldırım G. 2014. Evaluation of the commitment of nurses working in a university hospital to their institutions. Van Tıp Derg, 21(2): 92-100.
  • Dorgham SR. 2012. Relationship between organization work climate &staff nurses organizational commitment. J Nature Sci, 10(5): 80-91.
  • Eren H, Demirgöz Bal M. 2015. Organizational commitment in nursing. Sağlık Hemşirelik Yönet Derg, 2(1): 44-50.
  • Gürbüz S. 2010. The effect of perceived corporate image on some attitudes and behaviors of managers. Selçuk Üniv Sosyal Bilim Enstit Derg, 24:229-240.
  • Hoş C, Oksay A. 2015. The relationship between organizational commitment and job satisfaction in nurses. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 20(4): 1-24.
  • İspirli A. 2016. Investigation of the relationship between hospital workers' perverted behavior perceptions and organizational commitment. MSc thesis, Süleyman Demirel University, Institute of Social Science, Isparta, pp. 96.
  • Kim HK, Jeon BJ, Jung HS, Lu W, Jones J. 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy and corporate image. J Business Res, 65:1612-1617.
  • Kolade OJ, Oluseye OO, Omotayo OA. 2014. Organizational citizenship behaviour, hospital corporate image and performance. J Competitiveness, 1(6): 36-49.
  • Mael FA, Ashforth, BE. (1992). Alumni and their alma mater: a partial test of the reformulated model of organizational identification. J Organizat Behav, 13(2): 103-123.
  • Nabizadeh Gharghozar Z, Atashzadeh Shoorideh F, Khazaei N, Alavi-Majd H. 2013. Assessing organizational commitment in clinical nurses. Q J Nurs Manage, 2(2): 41–48.
  • Özcan S, Akdoğan H. 2015. Institutional commitment: a research on the level of ınstitutional commitment in a newly established university. C.Ü. İktisadi İdari Bilim Derg, 16(1): 25-44.
  • Öztop S. 2014. The effect of corporate belonging awareness on employees' perception of organizational change. Süleyman Demirel Üniv İktisadi İdari Bilim Fak Derg, 19(1): 299-316.
  • Rahati A, Sotudeh-Arani H, Adib-Hajbaghery M, Rostami M. 2015. Job involvement and organizational commitment of employees of prehospital emergency medical system. Nursing Midwifery Stud, 4(4): 1-6.
  • Seren İntepeler Ş, Güneş N, Bengü N, Yılmazmış F. 2014. Change in job satisfaction and institutional commitment of nurses working in a university hospital. Dokuz Eylül Üniv Hemşirelik Yüksekokulu Elektronik Derg, 7(1): 2-6.
  • Taşcı Y. 2014. The effect of corporate image on nurses' organizational commitment. MSc thesis, Haliç University, Institute of Health Science, Istanbul, pp. 133.
  • Tatar Baykal Ü, Ercan Türkmen E. 2014. Organizational trust, organizational commitment and organizational citizenship behavior. Nursing services management. Akademi Basın ve Yayıncılık, İstanbul, Türkiye, ISBN: 978-605-64411-2-7, pp. 697-715.
  • Top M. 2012. Organizational commitment, organizational trust and job satisfaction profile in physicians and nurses. İstanbul Üniv İşletme Fak Derg, 41(2): 258-277.
  • Tran AM, Nguyen B, Melewar TC, Bodoh J. 2015. Exploring the corporate image formation process. Qualitat Market Res Inter J, 1(18): 86-114. https://doi.org/10.1108/QMR-05-2014-0046.
  • Uzun Pekmezci G. 2010. The relationship between organizational commitment and self-efficacy beliefs of the nurses. MSc thesis, Istanbul University, Institute of Social Science, Istanbul, pp. 88.
  • Varlı H. 2014. Relationships between organizational commitment and organizational citizenship behavior. MSc thesis, Aksaray University, Institute of Social Science, Aksaray, pp. 121.
  • Wasti SA. 2000. Validity and reliability analysis of the three dimensional organizational commitment scale of Meyer and Allen. In: 8. Ulusal Yönetim ve Organizasyon Kongresi, 25-27 Mayıs, Kayseri, Türkiye, pp. 401-410.
  • Yang J, Liu Y, Chen Y, Pan X. 2014. The effect of structural empowerment and organizational commitment on Chinese nurses' job satisfaction. Applied Nursing Res, 186-191.
There are 35 citations in total.

Details

Primary Language English
Subjects Nursing
Journal Section Research Article
Authors

Tuğba Güngör 0000-0001-8978-1701

Ayşegül Oksay Şahin 0000-0003-2965-4334

Project Number KBU-BAP) / 2015-YL-052
Publication Date January 1, 2023
Submission Date April 25, 2022
Acceptance Date September 25, 2022
Published in Issue Year 2023 Volume: 6 Issue: 1

Cite

APA Güngör, T., & Oksay Şahin, A. (2023). Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives. Black Sea Journal of Health Science, 6(1), 11-19. https://doi.org/10.19127/bshealthscience.1108779
AMA Güngör T, Oksay Şahin A. Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives. BSJ Health Sci. January 2023;6(1):11-19. doi:10.19127/bshealthscience.1108779
Chicago Güngör, Tuğba, and Ayşegül Oksay Şahin. “Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives”. Black Sea Journal of Health Science 6, no. 1 (January 2023): 11-19. https://doi.org/10.19127/bshealthscience.1108779.
EndNote Güngör T, Oksay Şahin A (January 1, 2023) Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives. Black Sea Journal of Health Science 6 1 11–19.
IEEE T. Güngör and A. Oksay Şahin, “Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives”, BSJ Health Sci., vol. 6, no. 1, pp. 11–19, 2023, doi: 10.19127/bshealthscience.1108779.
ISNAD Güngör, Tuğba - Oksay Şahin, Ayşegül. “Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives”. Black Sea Journal of Health Science 6/1 (January 2023), 11-19. https://doi.org/10.19127/bshealthscience.1108779.
JAMA Güngör T, Oksay Şahin A. Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives. BSJ Health Sci. 2023;6:11–19.
MLA Güngör, Tuğba and Ayşegül Oksay Şahin. “Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives”. Black Sea Journal of Health Science, vol. 6, no. 1, 2023, pp. 11-19, doi:10.19127/bshealthscience.1108779.
Vancouver Güngör T, Oksay Şahin A. Investigation of the Perceived Corporate Image and Organizational Commitment of Nurses and Midwives. BSJ Health Sci. 2023;6(1):11-9.
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