Research Article
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Business Models: A Motivational Approach for Consumers in Tourism

Year 2018, Volume: 22 Issue: 1, 1 - 9, 30.06.2018

Ruhet Genç

Abstract

The general aim of this study is to discuss the role of tourists in the business models of tourism industry on the
basis of their motivations in three domains, namely being the target customer, distribution channels and their
relationships with service providers (i.e. touristic agencies, companies, facilators etc.). Among these aspects, the
impact of customer interface on the basis of their motivation in general and specifically in tourism sector will be
analyzed. Furthermore the intention of this study is to explain and naively model the role of tourists in business
models developed for the businesses in tourism. Regarding to literature, a rough model will be presented where
tourist motivation is the main source for the effectiveness of business models. In conclusion, this manuscript will
underline the importance of tourist motivation within the tourism industry.

Keywords

Business models consumer motivation tourist quality of life

References

  • Anderson, E., Day, G. S., &Rangan, V. K. (2012).Strategic channel design.Sloan Management.
  • Barquet, A. P. B., de Oliveira, M. G., Amigo, C. R., Cunha, V. P., &Rozenfeld, H. (2013). Employing the business model concept to support the adoption of product–service systems (PSS). Industrial Marketing Management, 42(5), 693-704.
  • Bendapudi, N., & Berry, L. L. (1997). Customers' motivations for maintaining relationships with service providers. Journal of retailing, 73(1), 15-37.
  • Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
  • Bohnsack, R., Pinkse, J., &Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.
  • Bronner, F., & de Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where, and what?. Journal of Travel Research, 50(1), 15-26.
  • Chesbrough, H., &Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐ off companies. Industrial and corporate change, 11(3), 529-555.
  • Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363.
  • Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism research, 24(2), 283-304.
  • Gordijn, J., &Akkermans, J. M. (2003). Value-based requirements engineering: exploring innovative ecommerce ideas. Requirements engineering, 8(2), 114-134.
  • Henne, J. (2014) Business model dynamics in the tourism industry
  • Magretta, J. (2002). Why business models matter.
  • Mont, O., Dalhammar, C., &Jacobsson, N. (2006).A new business model for baby prams based on leasing and product remanufacturing. Journal of Cleaner Production, 14(17), 1509-1518.
  • Munar, A. M., & Jacobsen, J. K. S. (2014).Motivations for sharing tourism experiences through social media. Tourism management, 43, 46-54.
  • Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Institutd’InformatiqueetOrganisation. Lausanne, Switzerland, University of Lausanne, Ecole des Hautes Etudes Commerciales HEC, 173.
  • Osterwalder, A., Pigneur, Y., &Tucci, C. L. (2005).Clarifying business models: Origins, present, and future of the concept.Communications of the association for Information Systems, 16(1), 1.
  • Osterwalder, A., &Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons
  • Paker, N., &Vural, C. A. (2016). Customer segmentation for marinas: Evaluating marinas as destinations. Tourism Management, 56, 156-171.
  • Prayag, G., Disegna, M., Cohen, S. A., & Yan, H. (2015).Segmenting markets by bagged clustering: Young Chinese travelers to Western Europe. Journal of Travel Research, 54(2), 234-250.
  • Prayag, G., &Hosany, S. (2014). When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates. Tourism Management, 40, 35-45.
  • Reim, W., Parida, V., &Örtqvist, D. (2015). Product–Service Systems (PSS) business models and tactics–a systematic literature review. Journal of Cleaner Production, 97, 61-75.
  • Sundin, E., & Bras, B. (2005).Making functional sales environmentally and economically beneficial through product remanufacturing. Journal of Cleaner Production, 13(9), 913-925.
  • Visnjic, I., Wiengarten, F., & Neely, A. (2016). Only the brave: Product innovation, service business model innovation, and their impact on performance. Journal of Product Innovation Management, 33(1), 36-52.
  • Weill, P., & Vitale, M. (2013). Place to space: Migrating to eBusiness Models. Harvard Business Press.
  • Wilson, A., Murphy, H., &Fierro, J. C. (2012). Hospitality and travel: The nature and implications of user-generated content. Cornell hospitality quarterly, 53(3), 220-228.
  • Xiang, Z., Magnini, V. P., &Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.

İş Modelleri: Turizm Hizmeti Tüketicileri için Motivasyonel bir Yaklaşım

Year 2018, Volume: 22 Issue: 1, 1 - 9, 30.06.2018

Ruhet Genç

Abstract

Bu çalışmanın esas amacı, insan motivasyonunun rolünü turizm endüstrisinin üç farklı bölgesinde iş modeline olan
etkisini incelemektir. Bu üç farklı bölge sırasıyla hedef müşteri, dağıtım kanalı ve servis sağlayıcılara (Turizm
acentaları, aracı hizmet sağlayıcılar, destekleme hizmetleri vb) olan ilişkiler. Bu çalışmanın amaçları arasında, bir
model aracılığıyla turist motivasyonunun rolünü ve önemini irdelemek de mevcut. Literatüre göre, kabaca bir model
sunularak bu modelde turist motivasyonunun iş modelinin verimliliğinde oynadığı belirleyici rol ele alınacaktır.
Netice itibariyle turist motivasyonunun turizm endüstrisindeki rolünün anlam ve önemi bir kez daha altı çizilerek dile
getirilecektir.

Keywords

İş modelleri tüketici motivasyonu turistlerin hayat kalitesi

References

  • Anderson, E., Day, G. S., &Rangan, V. K. (2012).Strategic channel design.Sloan Management.
  • Barquet, A. P. B., de Oliveira, M. G., Amigo, C. R., Cunha, V. P., &Rozenfeld, H. (2013). Employing the business model concept to support the adoption of product–service systems (PSS). Industrial Marketing Management, 42(5), 693-704.
  • Bendapudi, N., & Berry, L. L. (1997). Customers' motivations for maintaining relationships with service providers. Journal of retailing, 73(1), 15-37.
  • Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
  • Bohnsack, R., Pinkse, J., &Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.
  • Bronner, F., & de Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where, and what?. Journal of Travel Research, 50(1), 15-26.
  • Chesbrough, H., &Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐ off companies. Industrial and corporate change, 11(3), 529-555.
  • Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363.
  • Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism research, 24(2), 283-304.
  • Gordijn, J., &Akkermans, J. M. (2003). Value-based requirements engineering: exploring innovative ecommerce ideas. Requirements engineering, 8(2), 114-134.
  • Henne, J. (2014) Business model dynamics in the tourism industry
  • Magretta, J. (2002). Why business models matter.
  • Mont, O., Dalhammar, C., &Jacobsson, N. (2006).A new business model for baby prams based on leasing and product remanufacturing. Journal of Cleaner Production, 14(17), 1509-1518.
  • Munar, A. M., & Jacobsen, J. K. S. (2014).Motivations for sharing tourism experiences through social media. Tourism management, 43, 46-54.
  • Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Institutd’InformatiqueetOrganisation. Lausanne, Switzerland, University of Lausanne, Ecole des Hautes Etudes Commerciales HEC, 173.
  • Osterwalder, A., Pigneur, Y., &Tucci, C. L. (2005).Clarifying business models: Origins, present, and future of the concept.Communications of the association for Information Systems, 16(1), 1.
  • Osterwalder, A., &Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons
  • Paker, N., &Vural, C. A. (2016). Customer segmentation for marinas: Evaluating marinas as destinations. Tourism Management, 56, 156-171.
  • Prayag, G., Disegna, M., Cohen, S. A., & Yan, H. (2015).Segmenting markets by bagged clustering: Young Chinese travelers to Western Europe. Journal of Travel Research, 54(2), 234-250.
  • Prayag, G., &Hosany, S. (2014). When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates. Tourism Management, 40, 35-45.
  • Reim, W., Parida, V., &Örtqvist, D. (2015). Product–Service Systems (PSS) business models and tactics–a systematic literature review. Journal of Cleaner Production, 97, 61-75.
  • Sundin, E., & Bras, B. (2005).Making functional sales environmentally and economically beneficial through product remanufacturing. Journal of Cleaner Production, 13(9), 913-925.
  • Visnjic, I., Wiengarten, F., & Neely, A. (2016). Only the brave: Product innovation, service business model innovation, and their impact on performance. Journal of Product Innovation Management, 33(1), 36-52.
  • Weill, P., & Vitale, M. (2013). Place to space: Migrating to eBusiness Models. Harvard Business Press.
  • Wilson, A., Murphy, H., &Fierro, J. C. (2012). Hospitality and travel: The nature and implications of user-generated content. Cornell hospitality quarterly, 53(3), 220-228.
  • Xiang, Z., Magnini, V. P., &Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.
There are 26 citations in total.

Details

Primary Language English
Journal Section Research Articles
Authors

Ruhet Genç

Publication Date June 30, 2018
Submission Date June 1, 2018
Acceptance Date June 25, 2018
Published in Issue Year 2018 Volume: 22 Issue: 1

Cite

APA Genç, R. (2018). Business Models: A Motivational Approach for Consumers in Tourism. Çukurova Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 22(1), 1-9.
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