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Prioritization of Green Business Strategy Motivations in the Context of Textile SMEs Using AHP Method

Yıl 2023, Cilt: 4 Sayı: 4, 477 - 502, 28.12.2023

Halil Yorulmaz

https://doi.org/10.54733/smar.1370063

Öz

In today's world, where environmental resources are rapidly polluted and consumed through industry, industrial developments, and the consumption habits triggered by them, it is necessary to increase actions related to environmental sustainability in businesses. In this study, which looks at sustainability from the perspective of business strategies, sustainable and green strategy practices are considered as capabilities that provide competitive advantage in the context of Natural Resource Based Theory. In this context, the aim is to investigate the important guiding motivations for increasing these practices. There are various studies in the literature on determining these factors, but there is a lack of research to determine the importance of these factors to develop accurate recommendations. In this study, the importance levels of the factors that motivate and drive SMEs in the textile sector, which continue their activities under the shadow of various environmental regulations, to prefer green and sustainable strategies were determined by the AHP method. The results indicate that managers' environmental innovativeness, awareness, moral and spiritual values, and efforts to create a green image are the factors with the highest degree of importance, while cost efficiency is the factor with the relatively lowest degree of importance.

Anahtar Kelimeler

green business strategy sustainable strategy sustainability motivations textile industry SME AHP method

Kaynakça

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  • Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836-863.
  • Akatay, A., & Aslan, Ş. (2008). Yeşil yönetim ve işletmeleri ISO 14001 sertifikası almaya yönelten faktörler. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10(1), 313-339.
  • Andersen, J. (2021). A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms. Technovation, 104, 102254.
  • Appiah, M. K., Ameko, E., Asiamah, T. A., & Duker, R. Q. (2023). Blue economy investment and sustainability of Ghana’s territorial waters: an application of structural equation modelling. International Journal of Sustainable Engineering, 1-15. https://doi.org/10.1080/19397038.2023.2195422
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  • Bilal, A., Li, X., Zhu, N., Sharma, R., & Jahanger, A. (2022). Green technology innovation, globalization, and CO2 emissions: Recent insights from the OBOR economies. Sustainability, 14(1), 236.
  • Burki, U., Ersoy, P., & Najam, U. (2019). Top management, green innovations, and the mediating effect of customer cooperation in green supply chains. Sustainability, 11(4), 1031.
  • Carvalho, N., Chaim, O., Cazarini, E., & Gerolamo, M. (2018). Manufacturing in the fourth industrial revolution: A positive prospect in sustainable manufacturing. Procedia Manufacturing, 21, 671-678.
  • Cevherli, F., & Orhan, Z. H. (2021). Havayı kirletme hakkı satın alınabilir mi?: İslam Hukuku’nda çevrenin korunması perspektifinden Kyoto Protokolü. International Journal of Islamic Economics and Finance Studies, 7(3), 286-305.
  • Chege, S. M., & Wang, D. (2020). The influence of technology innovation on SME performance through environmental sustainability practices in Kenya. Technology in Society, 60, 101210.
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Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi

Yıl 2023, Cilt: 4 Sayı: 4, 477 - 502, 28.12.2023

Halil Yorulmaz

https://doi.org/10.54733/smar.1370063

Öz

Çevresel kaynakların endüstri, endüstriyel gelişmeler ve bunların tetiklediği tüketim alışkanlıkları vasıtasıyla hızla kirletildiği ve tüketildiği günümüz dünyasında işletmelerde çevresel sürdürülebilirliğe ilişkin eylemlerin arttırılması gerekmektedir. Sürdürülebilirliğe işletme stratejileri perspektifinden bakan bu çalışmada sürdürülebilir ve yeşil strateji uygulamaları Doğal Kaynak Temelli Teori bağlamında rekabet avantajı sağlayan birer yetenek olarak kabul edilmektedir. Bu bağlamda amaç bu uygulamaların arttırılması yolunda önem arz eden yöneltici motivasyonların araştırılmasıdır. Literatürde bunların belirlenmesine ilişkin çeşitli araştırmalar yer almakta fakat doğru öneriler geliştirilebilmesi için bu faktörlerin önem derecelerinin tespit edilmesine yönelik araştırma eksikliği bulunmaktadır. Bu çalışmada çeşitli çevresel regülasyonların gölgesinde faaliyetlerini sürdüren tekstil sektöründeki KOBİ’ler özelinde, yeşil ve sürdürülebilir stratejiler tercih etmelerine motive eden, itici güç olan faktörlerin önem dereceleri AHP yöntemi ile belirlenmiştir. Sonuçlar yöneticilerin çevreye yönelik yenilikçiliği, farkındalığı, ahlaki ve manevi değerlerinin ve yeşil imaj oluşturma çabalarının önem derecesi en yüksek faktörler olduğuna işaret ederken, maliyet verimliliği önem derecesi görece en düşük olan faktör olarak ortaya çıkmıştır.

Anahtar Kelimeler

yeşil işletme stratejisi sürdürülebilir strateji sürdürülebilirlik motivasyonları tekstil sektörü KOBİ AHP yöntemi

Etik Beyan

Bu makale, 31. Ulusal Yönetim ve Organizasyon Kongresi’nde sözlü olarak sunulan ancak tam metni yayımlanmayan “Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi” adlı bildirinin içeriği geliştirilerek ve kısmen değiştirilerek üretilmiş hâlidir. Bu çalışmada “Yükseköğretim Kurumları Bilimsel Araştırma ve Yayın Etiği Yönergesi” kapsamında uyulması belirtilen kurallara uyulmuştur.

Teşekkür

Çalışmada yapıcı katkılarda bulunan değerli meslektaşlarıma teşekkür ederim.

Kaynakça

  • Adomako, S., Simms, C., Vazquez‐Brust, D., & Nguyen, H. T. (2023). Stakeholder green pressure and new product performance in emerging countries: A cross‐country study. British Journal of Management, 34(1), 299-320.
  • Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836-863.
  • Akatay, A., & Aslan, Ş. (2008). Yeşil yönetim ve işletmeleri ISO 14001 sertifikası almaya yönelten faktörler. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10(1), 313-339.
  • Andersen, J. (2021). A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms. Technovation, 104, 102254.
  • Appiah, M. K., Ameko, E., Asiamah, T. A., & Duker, R. Q. (2023). Blue economy investment and sustainability of Ghana’s territorial waters: an application of structural equation modelling. International Journal of Sustainable Engineering, 1-15. https://doi.org/10.1080/19397038.2023.2195422
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  • Bilal, A., Li, X., Zhu, N., Sharma, R., & Jahanger, A. (2022). Green technology innovation, globalization, and CO2 emissions: Recent insights from the OBOR economies. Sustainability, 14(1), 236.
  • Burki, U., Ersoy, P., & Najam, U. (2019). Top management, green innovations, and the mediating effect of customer cooperation in green supply chains. Sustainability, 11(4), 1031.
  • Carvalho, N., Chaim, O., Cazarini, E., & Gerolamo, M. (2018). Manufacturing in the fourth industrial revolution: A positive prospect in sustainable manufacturing. Procedia Manufacturing, 21, 671-678.
  • Cevherli, F., & Orhan, Z. H. (2021). Havayı kirletme hakkı satın alınabilir mi?: İslam Hukuku’nda çevrenin korunması perspektifinden Kyoto Protokolü. International Journal of Islamic Economics and Finance Studies, 7(3), 286-305.
  • Chege, S. M., & Wang, D. (2020). The influence of technology innovation on SME performance through environmental sustainability practices in Kenya. Technology in Society, 60, 101210.
  • Choudhary, K., & Sangwan, K. S. (2022). Green supply chain management pressures, practices and performance: A critical literature review. Benchmarking: An International Journal, 29(5), 1393-1428.
  • Chu, S. H., Yang, H., Lee, M., & Park, S. (2017). The impact of institutional pressures on green supply chain management and firm performance: Top management roles and social capital. Sustainability, 9(5), 764.
  • Dangelico, R. M., Pujari, D., & Pontrandolfo, P. (2017). Green product innovation in manufacturing firms: A sustainability‐oriented dynamic capability perspective. Business Strategy and the Environment, 26(4), 490-506.
  • Dışişleri Bakanlığı. (t.y.). BM İklim Değişikliği Çerçeve Sözleşmesi. https://www.mfa.gov.tr/bm-iklim-degisikligi-cerceve-sozlesmesi.tr.mfa (Erişim Tarihi: 26 Kasım 2023).
  • Dinçer, H., Yüksel, S., & Martínez, L. (2022). Collaboration enhanced hybrid fuzzy decision-making approach to analyze the renewable energy investment projects. Energy Reports, 8, 377-389.
  • Esty, D. C., & Winston, A. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. John Wiley & Sons.
  • Eti, S., Dinçer, H., Gökalp, Y., Yüksel, S. & Kararoğlu, D. (2023). Identifying key issues to handle the inflation problem in the healthcare industry caused by energy prices: An evaluation with decision-making models. In U. Akkucuk (Ed.), Managing inflation and supply chain disruptions in the global economy (pp. 162-178). IGI Global.
  • Gallardo, G., Hernantes, J., & Serrano, N. (2018). Designing SaaS for enterprise adoption based on task, company, and value-chain context. IEEE Internet Computing, 22(4), 37-45.
  • Gedik, Y. (2020). Sosyal, ekonomik ve çevresel boyutlarla sürdürülebilirlik ve sürdürülebilir kalkınma. Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi, 3(3), 196-215.
  • Ghaleb, H., Alhajlah, H. H., Bin Abdullah, A. A., Kassem, M. A., & Al-Sharafi, M. A. (2022). A scientometric analysis and systematic literature review for construction project complexity. Buildings, 12(4), 482.
  • Guang Shi, V., Lenny Koh, S. C., Baldwin, J., & Cucchiella, F. (2012). Natural resource based green supply chain management. Supply Chain Management: An International Journal, 17(1), 54-67.
  • Hameed, I., Hussain, H., & Khan, K. (2022). The role of green practices toward the green word-of-mouth using stimulus-organism-response model. Journal of Hospitality and Tourism Insights, 5(5), 1046-1061.
  • Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986-1014.
  • Hart, S. L., & Dowell, G. (2011). Invited editorial: A natural-resource-based view of the firm: Fifteen years after. Journal of Management, 37(5), 1464-1479.
  • Hu, W. Q., Jin, T., & Liu, Y. (2019). Effects of environmental regulation on the upgrading of Chinese manufacturing industry. Environmental Science and Pollution Research, 26, 27087-27099.
  • Ilyas, S., Hu, Z., & Wiwattanakornwong, K. (2020). Unleashing the role of top management and government support in green supply chain management and sustainable development goals. Environmental Science and Pollution Research, 27, 8210-8223.
  • İstanbul Hazır Giyim ve Konfeksiyon İhracatçıları Birliği. (2022). 2022 Ocak-Haziran hazırgiyim ve konfeksiyon sektörü ihracat performans değerlendirmesi raporu. https://www.ihkib.org.tr/fp-icerik/ia/d/2022/09/19/2022-2-hazirgiyim-ve-konfeksiyon-sektoru-ocak-haziran-donemsel-bilgi-notu-202209190928530680-5FCB9.pdf (Erişim Tarihi: 26 Kasım 2023).
  • Jeronimo Silvestre, W., Antunes, P., & Leal Filho, W. (2018). The corporate sustainability typology: Analysing sustainability drivers and fostering sustainability at enterprises. Technological and Economic Development of Economy, 24(2), 513-533.
  • Kaçamak, H., & Uygun, Ö. (2022). Yeşil yönetim modeli önerisi. Sürdürülebilir Çevre Dergisi, 2(2), 12-17.
  • Koren, Y., Gu, X., Badurdeen, F., & Jawahir, I. S. (2018). Sustainable living factories for next generation manufacturing. Procedia Manufacturing, 21, 26-36.
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  • Yorulmaz, H. (2023a). Dijital çağda KOBİ’lerde örgütsel dayanıklılık için stratejik yönelimler ve esnek çalışma model önerisi [Yayımlanmamış Doktora Tezi]. İstanbul Medipol Üniversitesi.
  • Yorulmaz, H. (2023b). Yeşil işletme stratejileri ve sürdürülebilirlik: Bir model önerisi. Ases International Bandırma Scientific Studies Conference Book, 860-861.
  • Yorulmaz, H., & Baykal, E. (2023). Kobi'lerde stratejik yönelimlerin örgütsel dayanıklılık üzerine etkisi: Pandemi deneyimi. Alanya Akademik Bakış, 7(1), 481-509.
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  • Zhang, Q., Oo, B. L., & Lim, B. T. H. (2019). Drivers, motivations, and barriers to the implementation of corporate social responsibility practices by construction enterprises: A review. Journal of Cleaner Production, 210, 563-584.
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  • Zimon, D., Tyan, J., & Sroufe, R. (2020). Drivers of sustainable supply chain management: Practices to alignment with un sustainable development goals. International Journal for Quality Research, 14(1), 219-236.
Toplam 72 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme , Örgütsel Davranış, Strateji
Bölüm Araştırma Makaleleri
Yazarlar

Halil Yorulmaz 0000-0002-4497-323X

Yayımlanma Tarihi 28 Aralık 2023
Gönderilme Tarihi 2 Ekim 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 4 Sayı: 4

Kaynak Göster

APA Yorulmaz, H. (2023). Tekstil KOBİ’leri Bağlamında Yeşil İşletme Stratejisi Motivasyonlarının AHP Yöntemiyle Önceliklendirilmesi. Sosyal Mucit Academic Review, 4(4), 477-502. https://doi.org/10.54733/smar.1370063
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