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Researchers
Esen Gürbüz
Esen Gürbüz
Prof. Dr.
NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication
6
Review
3
CrossRef Cited
1
TR Dizin Cited
1
6
Publication
3
Review
1
CrossRef Cited
1
TR Dizin Cited
0000-0001-5156-1439
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Service Marketing
Marketing Research Methodology
Institution
NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Popular Publications
Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors:
Merve Öner
,
Esen Gürbüz
Published: 2023 ,
Journal of Research in Entrepreneurship Innovation and Marketing
DOI: 10.31006/gipad.1372827
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
229
0
CITED
1
FAVORITE
229
TOTAL DOWNLOAD COUNT
Publications
Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors:
Merve Öner
,
Esen Gürbüz
Published: 2023 ,
Journal of Research in Entrepreneurship Innovation and Marketing
DOI: 10.31006/gipad.1372827
FAVORITE
1
TOTAL DOWNLOAD COUNT
229
1
FAVORITE
229
TOTAL DOWNLOAD COUNT
Shrinkflation and skimpflation strategies affecting marketing mix applications during inflation periods
Authors:
Zeynep Erdoğan
,
Esen Gürbüz
Published: 2023 ,
Journal of Politics Economy and Management
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
472
0
FAVORITE
472
TOTAL DOWNLOAD COUNT
SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES
Authors:
Zeynep Erdoğan
,
Esen Gürbüz
Published: 2023 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1735
0
FAVORITE
1735
TOTAL DOWNLOAD COUNT
The Impact of Countries’ Credit Rating Scores on the Export Performance of Companies
Authors:
Ruhan İri
,
Esen Gürbüz
Published: 2022 ,
Istanbul Business Research
DOI: 10.26650/ibr.2022.51.912569
FAVORITE
0
TOTAL DOWNLOAD COUNT
248
0
FAVORITE
248
TOTAL DOWNLOAD COUNT
An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors:
Hatice Elanur Kaplan
,
Esen Gürbüz
Published: 2021 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
FAVORITE
0
TOTAL DOWNLOAD COUNT
984
0
FAVORITE
984
TOTAL DOWNLOAD COUNT
REKABETÇİ ÖNCELİKLER VE FİRMA PERFORMANSI ÜZERİNDE İLERİ İMALAT TEKNOLOJİLERİNİN ARACILIK ETKİSİ
Authors:
Esen Gürbüz
,
Ömür Demirer
Published: 2018 ,
Hitit University Journal of Social Sciences Institute
DOI: 10.17218/hititsosbil.482932
FAVORITE
0
TOTAL DOWNLOAD COUNT
1960
0
FAVORITE
1960
TOTAL DOWNLOAD COUNT
Articles published in
Academic Review of Economics and Administrative Sciences
Hitit University Journal of Social Sciences Institute
Istanbul Business Research
Journal of Politics Economy and Management
Journal of Research in Entrepreneurship Innovation and Marketing
Pazarlama ve Pazarlama Araştırmaları Dergisi
Editorship
Journal of Selçuk University Social Sciences Vocational School
Section Editor
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Section Editor
Editorial Board Memberships
International Journal of Social and Educational Sciences
Journal of Selçuk University Social Sciences Vocational School
Reviews
İşletme ve İktisat Çalışmaları Dergisi
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Polytechnic
Publications
An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors:
Hatice Elanur Kaplan
,
Esen Gürbüz
Published: 2021 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
984
1
CITED
0
FAVORITE
984
TOTAL DOWNLOAD COUNT
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