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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 9 Review 37 CrossRef Cited 23
9 Publication
37 Review
23 CrossRef Cited

Research Fields

Social Media Studies Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 16 FAVORITE 3 TOTAL DOWNLOAD COUNT 9102

16

3

9102

1

2

1799

0

1

928

1

1

558

Publications

1

558

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
FAVORITE 3 TOTAL DOWNLOAD COUNT 9102

3

9102

2

1799

Publications

1

1

558

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 16 FAVORITE 3 TOTAL DOWNLOAD COUNT 9102

16

3

9102

1

2

1799

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