CHM is an international forum for rapidly disseminating peer-reviewed research at the cutting edge of health management. It publishes current discussions, applied research, case studies, expert comments, and analyses within the framework of the fundamental organizational behavior issues in health institutions, hospital management, strategic management, marketing, and health economics.

The journal's content addresses the wide variety of disciplines and international scope that healthcare management and marketing benefits from and the challenges of adapting the new treatment model related to patient-free movement, e-health, and personalized medicine and these to the patient. Topics of interest also include:
• New and emerging health policies
• Cost-effective and efficient service delivery
• healthcare marketing
• social marketing
• Health systems development and reforms
• health-related behaviors and compliance •
disease management
• Information and communication technology
• electronic patient records
• Financing and finance
• Health personnel problems
• public community
• media relations

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