Türkiye’de Kanser İnsidansı ve Farkındalık Etkinlikleri ile Google Çevrimiçi Arama Hacmi Arasındaki İlişki: Retrospektif Bir Araştırma
Abstract
Amaç: Bu çalışmanın amacı Türkiye'deki kanser insidansı ile çevrimiçi Google arama hacimleri arasındaki ilişkiyi 6 yaygın kanser türü için araştırmaktır. Araştırmanın ikinci bir amacı ise online arama faaliyetlerinin farklı kanser türlerine yönelik farkındalık aylarından etkilenip etkilenmediğini ortaya koymaktır.
Çalışma Planı: IHME (The Institute for Health Metrics and Evaluation) tarafından yayınlanan akciğer, meme, mide, prostat, kolon ve mesane kanserleri için 2006 ile 2017 yılları arasındaki kanser insidansları ile Google’ın konu aramalarının sıklığını ölçmek için tasarladığı Google Trends Göreli Arama Hacmi karşılaştırılarak, retrospektif bir araştırma yapılmıştır. Seçilen kanser türleri için yıllık kanser insidansı ile Google Arama Hacmi arasındaki ilişki, Spearman Korelasyon analizi ile test edilmiştir. Ayrıca aylara göre kanser türlerinin Google Arama Hacmi ortalamalarında farklılık olup olmadığı test edilmiştir.
Bulgular: Google Arama Hacminin mide, kolon ve mesane kanserlerinin insidansları ile anlamlı ve pozitif ilişkisi olduğu bulunmuştur. Ayrıca, kanser çevrimiçi aramalarının düzenlenen farkındalık kampanyalarından etkilendiği sonucuna ulaşılmıştır. Özellikle meme kanserinin “Meme Kanseri Farkındalık Ayı” olarak belirlenen ekim ayında en yüksek Google arama hacmine sahip olduğu ve kolon kanserinin “Kolon Kanseri Farkındalık Ayı” olarak belirlenen Mart ayında yüksek olduğu sonucuna ulaşılmıştır.
Sonuç: Bu sonuçlar, internette yapılan çevrimiçi aramaların altta yatan kanser epidemiyolojisinin neden olabileceği kamu bilincini yansıtabileceğini göstermektedir. Çevrimiçi arama kalıplarının gelişmiş bir şekilde anlaşılması, geleneksel epidemiyolojik sürveyansı artırabilir, hedeflenen hasta katılımı için fırsatlar sağlayabilir ve toplumda farkındalık oluşturmaya yönelik faaliyetlerin değerlendirilmesine olanak sağlayabilir.
References
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The Relationship Between Cancer Incidence and Awareness Activities and Google Online Search Volume in Turkey: A Retrospective Research
Abstract
Objective: The aim of this study was to investigate the relationship between cancer incidence and Google search volumes for the six common types of cancer in Turkey. A second aim of the research is to determine whether online search activities are affected by awareness months for different cancer types.
Study Design: A retrospective study was conducted by comparing the incidence of cancer between 2006 and 2017 for the cancers of lung, breast, stomach, prostate, colon and bladder published by IHME (The Institute for Health Metrics and Evaluation) and the Google Trends Search Volume designed by Google. The relationship between annual cancer incidence and Google Search Volume for selected cancer types was tested by Spearman Correlation analysis. Then, it was tested whether there was a difference in Google Search Volume averages of cancer types by months.
Results: Google Search Volume has been found to have a significant and positive relationship with the incidence of stomach, colon and bladder cancers. In addition, it was concluded that cancer online searches were affected by awareness campaigns. Breast cancer had the highest Google search volume in October, which was determined as “Breast Cancer Awareness Month” and colon cancer was high in March, which was determined as “Colon Cancer Awareness Month”.
Conclusion: These results indicate that online searches may reflect public awareness of the underlying cancer epidemiology. Enhanced understanding of online search patterns can increase traditional epidemiological surveillance, provide opportunities for targeted patient engagement, and enable the assessment of community awareness activities.
References
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- 2. Globocan. Turkey, 2018. Erişim: http://gco.iarc.fr. Erişim tarihi: 02.12.2019
- 3. IHME Data. Erişim: http://ghdx.healthdata.org/gbd-results-tool. Erişim tarihi: 02.12.2019
- 4. Türkiye İstatistik Kurumu. Ölüm nedeni istatistikleri, 2016. Erişim: http://tuik.gov.tr/PreTablo.do?alt_id=1083. Erişim tarihi: 16.12.2019
- 5. Bakar C. Dünyada ve Türkiye'de kanser epidemiyolojisi. Türkiye Klinikleri 2017;2(2):49-59.
- 6. Karacan R, Kiliçkan Z. Türkiye'de kanser hastalığının bütçeye getirdiği yük bakımından tarama ve tedavi edici sağlık harcamalarının karşılastırılması. Finans Politik & Ekonomik Yorumlar 2016;53(613):45.
- 7. Wehner MR, Nead KT, Linos E. Correlation among cancer incidence and mortality rates and internet searches in the United States. JAMA Dermatology 2017;153:911-914.
- 8. Phillips CA, Leahy AB, Li Y, Schapira MM, Bailey LC, Merchant RM. Relationship between state-level Google online search volume and cancer incidence in the United States: retrospective study. Journal of medical Internet research 2018;20:e6.
- 9. Brownstein JS, Freifeld CC, Madoff LC. Digital disease detection—harnessing the Web for public health surveillance. The New England journal of medicine 2009;360(21):2153-2157.
- 10. Salathe M, Bengtsson L, Bodnar TJ, Brewer DD, Brownstein JS, Buckee, C. et al. Digital epidemiology. PLoS computational biology 2012;8(7).
- 11. Arora NK, Hesse BW, Rimer BK, Viswanath K, Clayman ML, Croyle RT. Frustrated and confused: the American public rates its cancer-related information-seeking experiences. Journal of general internal medicine 2008;23(3):223-228.
- 12. Diaz JA, Griffith RA, Ng JJ, Reinert SE, Friedmann PD, Moulton AW. Patients' use of the Internet for medical information. Journal of general internal medicine 2002;17:180-185.
- 13. Kowalski C, Kahana E, Kuhr K, Ansmann L, Pfaff H. Changes over time in the utilization of disease-related Internet information in newly diagnosed breast cancer patients 2007 to 2013. Journal of medical Internet research 2014;16:e195.
- 14. Ayantund AA, Welch NT, Parsons SL. A survey of patient satisfaction and use of the Internet for health information. International journal of clinical practice 2007;61:458-462.
- 15. Xu C, WangY, Yang H, Hou J, Sun L, Zhang X et al. Association Between Cancer Incidence and Mortality in Web-Based Data in China: Infodemiology Study. Journal of medical Internet research 2019;1:e10677.
- 16. Bragazzi NL, Barberis I, RosselliR, Gianfredi V, Nucci D, Moretti M. et al. How often people google for vaccination: qualitative and quantitative insights from a systematic search of the web-based activities using Google Trends. Human vaccines & immunotherapeutics 2017;13:464-469.
- 17. Cho S, Sohn CH, Jo MW, Shin SY, Lee JH, Ryoo SM et al. Correlation between national influenza surveillance data and google trends in South Korea. PloS one 2013;8:e81422.
- 18. Choi J, Cho Y, Shim E, Woo H. Web-based infectious disease surveillance systems and public health perspectives: a systematic review. BMC Public Health 2016;16:1238.
- 19. Mendonça MD, Caetano A, Viana-Baptista M. “Dr Google” will see you now–time trends in online searches on headache. Cephalalgia 2018;38:407-408.
- 20. Santillana M, Zhang DW, Althouse BM, Ayers JW. What can digital disease detection learn from (an external revision to) Google Flu Trends? American journal of preventive medicine 2014;47:341-347.
- 21. Olson DR, Konty KJ, Paladini M, Viboud C, Simonsen L. Reassessing Google Flu Trends data for detection of seasonal and pandemic influenza: a comparative epidemiological study at three geographic scales. PLoS computational biology 2013;9:e1003256.
- 22. Zhang Z, Zheng X, Zeng DD, Leischow SJ. Information seeking regarding tobacco and lung cancer: effects of seasonality. PLoS One 2015;10:e0117938.
- 23. Schootman M, Toor A, Cavazos-Rehg P, Jeffe DB, McQueen A, Eberth J. et al. The utility of Google Trends data to examine interest in cancer screening. BMJ 2015;5(6):e006678.
- 24. Kantor J. Association of Google search volume index peaks for skin cancer with skin cancer awareness month. JAMA dermatology 2016;152:113-113.
- 25. Glynn RW, Kelly JC, Coffey N, Sweeney KJ, Kerin MJ. The effect of breast cancer awareness month on internet search activity-a comparison with awareness campaigns for lung and prostate cancer. BMC cancer 2011;11:442.
- 26. Google: Google Trends. Erişim: https://trends.google.com.tr/ Erişim tarihi: 02.12.2019
- 27. TUİK. Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması. Erişim: http://www.tuik.gov.tr/PreTablo.do?alt_id=1028. Erişim tarihi: 16.12.2019
- 28. World Health Organization. Breast Cancer Awareness Month in October. Erişim: https://www.who.int/cancer/events/breast_cancer_month/en/Erişim tarihi: 16.12.2019
- 29. Colorectal Cancer Alliance. National Colorectal Cancer Awareness Month. Erişim: https://www.ccalliance.org/about/awareness-month. Erişim tarihi: 16.12.2019
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- 31. Türk Kanser Araştırma ve Savaş Kurumu Derneği. Ulusal Kanser Haftası. Erişim: http://www.turkkanser.org/. Erişim tarihi: 16.12.2019
- 32. Global Initiative for Chronic Obstructive Lung Disease (GOLD). World Lung Cancer Day 2019. Erişim: https://goldcopd.org/world-lung-cancer-day-2019/ Erişim tarihi: 16.12.2019
- 33. Urology Care Foundation. May is Bladder Cancer Awareness Month. Erişim:https://www.urologyhealth.org/careblog/may-is-bladder-cancer-awareness-month. Erişim tarihi: 16.12.2019
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Health Policy |
| Journal Section | Research Articles |
| Authors | |
| Publication Date | April 1, 2021 |
| Submission Date | January 28, 2020 |
| Published in Issue | Year 2021 |